MBA英语演讲：领导者如何激发购买力1

英语的备考是整个MBA考研备考中较难的一部分，这是个非常注重积累的科目，没有足够的积累是无法在英语科目中拿到高分的。所以坦途网MBA考试频道分享的这篇英语备考内容你们一定要看哦~ 

How great leaders inspire action

一个伟大的领导者如何激发购买力

How do you explain when things don't go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, they're more innovative than all their competition. And yet, they're just a computer company. They're just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasn't the only man who suffered in pre-civil rights America, and he certainly wasn't the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded -- and they didn't achieve powered man flight, and the Wright brothers beat them to it. There's something else at play here.

assume /ə'sjuːm/ v. 假定，设想

We can't assume the suspects to be guilty simply because they've decided to remain silent.

我们不能仅仅因为疑犯选择保持沉默就断定他们有罪。

defy /dɪ'faɪ/ vt. 藐视，公然反抗;n.对抗

区别 deny 否认

innovative /'ɪnəvətɪv/ adj. 创新的，革新的

innovative ideas/methods 创新的思想/方法

figure out 算出，想出

当事情的发展出乎意料之外的时候，你怎么解释?或者更进一步，你如何解释当其他人能够做到看来无法完成的事情?比如说，为什么苹果公司创新能力这么强?这么多年来，年复一年，他们比所有竞争对手都更加具有创新性。而其实他们只是一家电脑公司。他们跟其他公司没有任何分别，有同样的途径，接触到同样的人才，同样的代理商，顾问，和媒体。那为什么他们就似乎有那么一点不同寻常呢?同样的，为什么是由马丁•路德•金来领导民权运动?那个时候在美国民权运动之前，不仅仅只有他一个人饱受歧视。他也绝不是那个时代唯.一的伟大演说家。为什么会是他?又为什么怀特兄弟能够造出动力控制的载人飞机，跟他们相比，当时的其他团队似乎更有能力，更有资金，他们却没能制造出载人飞机，怀特兄弟打败了他们。一定还有一些什么别的因素在起作用。

备考过程中注定是是孤独的，但是大家在准备考研过程中想找个研友或者想要讨论问题，有志同道合的朋友陪伴或许能产生一加一大于二的效果。赶紧带上自己的小伙伴一起关注坦途网吧，后期如果你们对如何完成MBA考试成绩查询有疑问的话，可以咨询小编的分享。