2017新GRE写作官方题库Argument全题解析汇总(155)

>>GRE写作：2017新GRE写作官方题库Argument全题解析汇总(155)

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GRE官方题库原题155

The following appeared in a memo to the board of directors of Bargain Brand Cereals.

"One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible."

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

题目翻译

一年以前我们推出了第一种产品Bargain Brand早餐麦片。我们低廉的价格迅速从一些销量最大的麦片厂商那里吸引了大量客户。尽管这些厂商曾经试图通过降低价格来与我们竞争，并且尽管有一些公司打算推出他们自己的廉价品牌，但我们从未需要通过涨价来持续盈利。基于我们销售麦片的成，Bargain Brand应该扩展业务，并且尽快开始推出其他的廉价食品。

题目分析

1. 首先，麦片热销未必和低价有因果关系，这两者可能只是巧合，是其他因素导致了热销，比如质量好、公司信誉度高、口味大众化等等。

2. 即使低价确实是麦片畅销的原因，低价的成功也不一定能在其他产品中复制。因为不同的产品成本价格和竞争激烈程度等都有所不同，因此低价的策略未必能再取得成功。

3. 即使进军其他行业能盈利，作者也忽略了其负面影响和必要性问题。因为进入一个新的行业需要很高的人力和资金成本，所以有很大的负面影响;其次，可能有其他更好的方案来实现进一步盈利，因此作者应该比较一下方案的优劣再做决定。

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