2017新GRE写作官方题库Argument全题解析汇总(143)

>>GRE写作：2017新GRE写作官方题库Argument全题解析汇总(143)

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GRE官方题库原题143

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.

"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

题目翻译

最近我们的市场部门调查显示，尽管观众们对S的正面评价增加，但去年来S影院的人数为近几年最低。很明显，这些评价还未能深入我们未来的观众的心理。因此，目前的问题不在于我们的影片质量而是大众根本没有意识到我们拥有如此高质量的影片。因此，S影院应该将明年更多的预算资金用于广告以来让更多人认识到我们的影片。

题目分析

1. 去年的情况不能代表公司电影未来几年的发展。也许去年的观影人数减少与公司去年的特殊困难有关，或是与全国的经济大环境有关，未必会在将来持续下去。

2. 即使我们公司的电影不受人们欢迎，这未必是因为消费者不知道正面评论。也许他们知道电影的评价很高，但是不喜欢这个题材，或是没钱，所以才不来看，也是有可能的。

3. 即使这个建议对我们有帮助，也未必要实行。首先，它可能会带来负面影响，因为可能电影制作部分的费用会相应减少，使得电影质量下降;其次，即使负面影响很小，我们也不排除有其他更好的解决方案。

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