2017新GRE写作官方题库Argument全题解析汇总(132)
>>GRE写作:2017新GRE写作官方题库Argument全题解析汇总(132)
GRE官方题库原题132
The following appeared as part of a business plan developed by the manager of the Rialto Movie Theater.
"Despite its downtown location, the Rialto Movie Theater, a local institution for five decades, must make big changes or close its doors forever. It should follow the example of the new Apex Theater in the mall outside of town. When the Apex opened last year, it featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system. Furthermore, in a recent survey, over 85 percent of respondents reported that the high price of newly released movies prevents them from going to the movies more than five times per year. Thus, if the Rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as Apex."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
题目翻译
尽管已成立50余年的当地机构Rialto剧院地处闹市,它必须采取重大变革,否则就将面临永久停业。它应该借鉴城外商业街上新的Apex剧院的例子。Apex去年开业的时候,它拥有视听走廊,豪华地毯和座椅,以及最先进的音响系统。而且,最近一次调查中,超过85%的被访者报告说新发行影片的过高票价致使他们看电影的次数每年至少减少五次。因此,如果Rialto想在电影观众减少的情况下保持市场份额,它必须提供和Apex相同的设施和服务。
题目分析
1. 作者并没有证明这家电影院的经营状况不佳。也许这家电影院的销售收入还是相当可观,或是在消费者心目中形象很好。作者需要用电影院的收入情况或是消费者满意度的调查来说明其结论。
2. 即使这家电影院确实经营不善,作者也不应该假设另一家电影院的成功是由于其豪华的特征。可能有其他因素导致消费者更偏爱新的电影院,比如在大超市旁的地理位置,或是周边居民的富有程度等。
3. 即使那些设施是新电影院受欢迎的原因,旧电影院也未必要采取类似的措施。因为首先,这些设施的成本会抬高电影票价格,与文中的调查结论相背;其次,两家电影院的不同未必会让这项措施在旧电影院有效果,比如两家的目标人群和地理位置不同等。作者需要更多的证据来证明这个类比成立。
4. 即使这个建议有效,作者也没有考虑其负面影响和必要性的问题。第一,电影院未必能够负担得起这些设施的引进费用,或是技术不够无法引进;第二,也许有更好的方案来解决问题,比如降低电影票价,迎合观众对低价的渴望等。
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