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A recent research study revealed that children under the age of eight are unable to critically comprehend televised advertising messages and are prone to accept advertisers’ messages as truthful, accurate and unbiased. This can lead to a series ofproblems. For example, television advertising aimed at children often encourages a heightened sense of materialism at an early age. Children may develop a product preference after seeing an advertisement on television which could lead to parent-child conflicts when parents deny their children’s advertising-based requests. Another example concerns the marketing of fast food products, soft drinks and other non-nutritious snacks. This type of advertising is directly associated with the increasing rate of childhood obesity. Researchers at the University of Michigan have figured out that children who regularly watch television advertising consume more junk food and have a distorted view of healthy food than households where advertising-free television is viewed.

单词和词组

be prone to 易于

=be inclined to, tend to

Children who spend too much time playing games are prone to have worse grades than those who are active and involved in extracurricular activities.

a series of 一系列

=a collection of

In the meantime, government is responsible for cutting down the travel expenses for students by implementing a series of favorable policies.

话题词汇

名人 celebrity

公众人物 public figure

可靠的信息来源 reliable news source

给新产品作广告 advertise a new product

充斥着误导性的广告 be saturated with misleading advertisement

适用考题

For a business to be successful, it must spend a lot of money on advertising.

Television advertising directed towards young children (aged two to five) should not be allowed.

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