2020年考研英语预习试题分享3

对于考研英语的备考来说，基础知识很重要，考生们要注重课本的重视和词汇的积累，基础打好之后就要开始做一些练习题了。今天坦途网研究生考试频道小编就来为你们带来考研英语基础试题分享，希望你们获得理想的研究生考试初试成绩！ 

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An old saying has it that half of all advertising budgets are wasted-the trouble is, no one knows which half . In the internet age, at least in theory ,this fraction can be much reduced . By watching what people search for, click on and say online, companies can aim “behavioural” ads at those most likely to buy.

In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads? Or should they have explicit permission?

In December 2010 America's Federal Trade Cornmission (FTC) proposed adding a "do not track "(DNT) option to internet browsers ,so that users could tell adwertisers that they did not want to be followed .Microsoft's Internet Explorer and Apple's Safari both offer DNT ;Google's Chrome is due to do so this year. In February the FTC and Digltal Adwertising Alliance (DAA) agreed that the industry would get cracking on responging to DNT requests.

On May 31st Microsoft Set off the row: It said that Internet Explorer 10,the version due to appear windows 8, would have DNT as a default.

It is not yet clear how advertisers will respond. Geting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so. Unable to tell whether someone really objects to behavioural ads or whether they are sticking with Microsoft’s default, some may ignore a DNT signal and press on anyway.

Also unclear is why Microsoft has gone it alone. Atter all, it has an ad business too, which it says will comply with DNT requests, though it is still working out how. If it is trying to upset Google, which relies almost wholly on default will become the norm. DNT does not seem an obviously huge selling point for windows 8-though the firm has compared some of its other products favourably with Google's on that count before. Brendon Lynch, Microsoft's chief privacy officer, bloggde:"we believe consumers should have more control." Could it really be that simple?

26. It is suggested in paragraph 1 that “behavioural” ads help advertisers to:

[A] ease competition among themselves        [B] lower their operational costs

[C] avoid complaints from consumers         [D]provide better online services

27. “The industry” (Line 6,Para.3) refers to:

[A] online advertisers       [B] e-commerce conductors

[C] digital information analysis         [D]internet browser developers

28. Bob Liodice holds that setting DNT as a default

[A] many cut the number of junk ads        [B] fails to affect the ad industry

[C] will not benefit consumers       [D]goes against human nature

29. which of the following is ture according to Paragraph.6?

[A] DNT may not serve its intended purpose       [B] Advertisers are willing to implement DNT

[C] DNT is losing its popularity among consumers        [D] Advertisers are obliged to offer behavioural ads

30. The author's attitude towards what Brendon Lynch said in his blog is one of:

[A] indulgence       [B] understanding       [C] appreciaction      [D] skepticism

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26. 【答案】B lower their operational costs

【解析】此题考查考生对文章细节信息的把握能力。此类题目的解题关键在于根据题干信息定位，本题的“Paragraph 1”，“behavioural”即为定位信息。

根据文章第1段第二句“this fraction can be much reduced”在互联网时代，至少在理论上，被浪费的那一部分资金中，有很多都可以节省下来。对应文章“half of all advertising budgets are wasted”。故B项“降低运营成本”是文章的同义改写。ABD项文章均为提到。

27. 【答案】D internet browser developers

【解析】此题考查考生对文章细节信息的把握能力。根据题干中已经给出了具体信息点“The industry”应回第三段定位。

根据题干信息“the industry”可推测the为前文指代，所以应当定位到该句之前，文章内容为：“摩斯拉(Mozilla)的火狐(Firefox)、微软(Microsoft)的IE(Internet Explorer)及苹果的浏览器Safari都有“不允许跟踪”选项;今年，谷歌也将在Chrome中加入这一功能”，由此可推断出选项D“网络浏览器开发商”为正确选项。

28. 【答案】C will not benefit consumers

【解析】此题考查考生对文章细节信息的把握能力。结合题干中所给出的人名“Bob Liodice”以及专有名词DNT和“default”可回文章定位到第五段。

文章中Bob Liodice称，“如果广告商不能收集有关用户偏好的信息，那么这对于消费者来说将更为不利。”原文中“consumers will be worse off”对应C选项“will not benefit consumers”，“将对消费者不利”，因此C应为正确答案。A项与原文相反，“垃圾广告”不是减少而是增加。B项“对广告业没有影响”以及D项“违背人性”均与文章不符。

29. 【答案】A DNT may not serve its intended purpose

【解析】此题考查考生对文章的细节信息的把握能力，关键在于定位和辨别细节信息。

根据题干信息提示，我们不难定位到文章第六段最后一句的后半部分“…some may ignore a DNT signal and press on anyway.” 一些公司可能忽略“不允许跟踪”信号，继续记录用户的在线行为。所以推知"不允许跟踪"可能不会起到预期的作用。选项B广告商很乐意实行“不允许跟踪”与本段第1句话“It is not yet clear how advertisers will respond. 广告商们会对此作何反应仍不清楚”不符。选项C"不允许跟踪"已经不再收到消费者的欢迎与本段第1句和最后一句内容“…some may ignore a DNT signal and press on anyway.” 不符;选项C广告商被迫提供"行为"广告与文中“Getting a DNT signal does not oblige anyone to stop tracking…”不相符。

30. 【答案】D skepticism

【解析】此题考查考生对作者观点态度的把握。根据自然段定位法可定位到文章的最后一段。

根据关键信息Brendon Lynch我们主要定位到文章最后一段的倒数第二句以及最后一句。Brendon Lynch“在博客中写道：‘我们认为用户应该有更大的话语权。’”紧接着最后一句“Could it really be that simple? 真的是这么简单吗?”体现了作者的态度。A项意为“纵容”;B项为““理解”之义;选项C为“感激”之义;D项为“怀疑”。因此只有D项符合作者本意，故为正确答案。

以上就是小编今天的分享，对于考研英语来说，基础知识比较重要，特别是词汇和语法。等你们的基础夯实之后就是模拟题的练习。其中阅读是最需要练习的部门，因为占分值比较大。话不多说，想要提高研究生考试的考试成绩的考生就赶紧来坦途网进行咨询吧！