2019年考研英语基础练习题18

>>考研英语模拟题：2019年考研英语基础练习题18

>>考研英语专项提升课程

Section I Use of English

Directions:

Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on

ANSWER SHEET 1. (10 points)

Millions of dollars often depend on the choice of which commercial to use in launching a new product. So

you show the commercials to a 1 of typical consumers and ask their opinion. The answers you get can

sometimes lead you into a big 2 . Respondents may lie just to be polite.

Now some companies and major advertising 3 have been hiring voice detectives who test your normal

voice and then record you on tape 4 commenting on a product. A computer analyzes the degree and

direction of change 5 normal. One kind of divergence of pitch means the subject 6 . Another kind

means he was really enthusiastic. In a testing of two commercials 7 children, they were, vocally, about

equally 8 of both, but the computer reported their emotional 9 in the two was totally different.

Most major commercials are sent for testing to theaters 10 with various electronic measuring devices.

People regarded as 11 are brought in off the street. Viewers can push buttons to 12 whether they are

interested or bored.

Newspaper and magazine groups became intensely interested in testing their ads for a product 13 TV

ads for the same product. They were interested because the main 14 of evidence shows that people 15

a lot more mental activity when they read 16 when they sit in front of the TV set. TV began to be 17

“a low-involvement” 18 . It is contended that low involvement means that there is less 19 that the ad

message will be 20 . (257 words)

Notes: commercial 广告。pitch音调。

1. [A] pack [B] flock [C] multiple [D] bulk

2. [A] loss [B] panic [C] benefit [D] surprise

3. [A] hosts [B] advocates [C] agencies [D] opponents

4. [A] as [B] if [C] though [D] while

5. [A] toward [B] into [C] from [D] to

6. [A] aggravated [B] lied [C] boasted [D] misunderstood

7. [A] with [B] about [C] on [D] of

8. [A] conforming [B] agreeing [C] conceiving [D] approving

9. [A] involvement [B] response [C] reflection [D] mood

10. [A] fed [B] supplied [C] provided [D] equipped

11. [A] independent [B] ordinary [C] typical [D] average

12. [A] demonstrate [B] designate [C] debate [D] indicate

13. [A] as with [B] against [C] as to [D] under

14. [A] number [B] series [C] body [D] proportion

15. [A] exhibit [B] extend [C] expand [D] exert

16. [A] or [B] than [C] and [D] versus

17. [A] regarded [B] labeled [C] assumed [D] recognized

18. [A] means [B] method [C] medium [D] measure

19. [A] opportunity [B] scope [C] chance [D] capacity

20. [A] rejected [B] reviewed [C] revived [D] remembered

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