考前必备：2019年雅思考试阅读模拟训练题4

雅思备考冲刺阶段很多考生为了掌握大局，会把重心转移到听力和阅读上，但雅思阅读似乎并不会因为考生的时间投入的增长而多涨几分。这时就需要大家要掌握答题技巧和多做训练，今天小编就为大家带来了坦途网雅思考试频道中的一篇试题，如果想要有更多的了解，可以去查看哦！

A.

When Denis Hennequin took over as the European boss of McDonald’s in January 2004， the world’s biggest restaurant chain was showing signs of recovery in America and Australia， but sales in Europe were sluggish or declining. One exception was France， where Mr Hennequin had done a sterling job as head of the group’s French subsidiary to sell more Big Macs to his compatriots. His task was to replicate this success in all 41 of the European countries where anti-globalisers’ favourite enemy operates.

B.

So far Mr Hennequin is doing well. Last year European sales increased by 5.8% and the number of customers by 3.4%， the best annual results in nearly 15 years. Europe accounted for 36% of the group’s profits and for 28% of its sales. December was an especially good month as customers took to seasonal menu offerings in France and Britain， and to a promotion in Germany based on the game of Monopoly.

C

Mr Hennequin’s recipe for revival is to be more open about his company’s operations， to be “locally relevant”， and to improve the experience of visiting his 6，400 restaurants. McDonald’s is blamed for making people fat， exploiting workers， treating animals cruelly， polluting the environment and simply for being American. Mr Hennequin says he wants to engage in a dialogue with the public to address these concerns.

D.

He introduced “open door” visitor days in each country which became hugely popular. In Poland alone some 50，000 visitors came to McDonald’s through the visitors’ programme last year. The Nutrition Information Initiative， launched last year， put detailed labels on McDonald’s packaging with data on calories， protein， fat， carbohydrates and salt content. The details are also printed on tray-liners.

E.

Mr Hennequin also wants people to know that “McJobs”， the low-paid menial jobs at McDonald’s restaurants， are much better than people think. But some of his efforts have backfired： last year he sparked a controversy with the introduction of a “McPassport” that allows McDonald’s employees to work anywhere in the European Union. Politicians accused the firm of a ploy to make cheap labour from eastern Europe more easily available to McDonald’s managers across the continent.

F.

To stay in touch with local needs and preferences， McDonald’s employs local bosses as much as possible. A Russian is running McDonald’s in Russia， though a Serb is in charge of Germany. The group buys mainly from local suppliers. Four-fifths of its supplies in France come from local farmers， for example. (Some of the French farmers who campaigned against the company in the late 1990s subsequently discovered that it was， in fact， buying their produce.) And it hires celebrities such as Heidi Klum， a German model， as local brand ambassadors.

G.

In his previous job Mr Hennequin established a “design studio” in France to spruce up his company’s drab restaurants and adapt the interior to local tastes. The studio is now masterminding improvements everywhere in Europe. He also set up a “food studio”， where cooks devise new recipes in response to local trends.

H.

Given France’s reputation as the most anti-American country in Europe， it seems odd that McDonald’s revival in Europe is being led by a Frenchman， using ideas cooked up in the French market. But France is in fact the company’s most profitable market after America. The market where McDonald’s is weakest in Europe is not France， but Britain.

I.

“Fixing Britain should be his priority，” says David Palmer， a restaurant analyst at UBS. Almost two-thirds of the 1，214 McDonald’s restaurants in Britain are company-owned， compared with 40% in Europe and 15% in America. The company suffers from the volatility of sales at its own restaurants， but can rely on steady income from franchisees. So it should sell as many underperforming outlets as possible， says Mr Palmer.

J.

M.Mark Wiltamuth， an analyst at Morgan Stanley， estimates that European company-owned restaurants’ margins will increase slightly to 16.4% in 2007. This is still less than in the late 1990s and below America’s 18-19% today. But it is much better than before Mr Hennequin’s reign. He is already being tipped as the first European candidate for the group’s top job in Illinois. Nobody would call that a McJob.

Questions 1-6

Do the following statements reflect the claims of the writer in Reading Passage 1?

Write your answer in Boxes 1-6 on your answer sheet.

TRUE if the statement reflects the claims of the writer

FALSE if the statement contradicts the claims of the writer

NOT GIVEN if it is impossible to say what the writer thinks about this

以上就是小编给大家准备的内容了，想要在1个小时内完成3篇1000字左右的中文阅读不是难事，但是换成英文，并且是学术类文章，对于很多考生来说刚开始还是很有压力的。所大家在备考期间不要有太多的压力，这样我们才能有一个良好的心态去复习，小编也会不断给大家更新相关的内容和每月雅思考试时间的更改，希望大家都能考出自己理想的成绩！