2019年职称英语综合B类教材摘选1

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Characteristics of PublicityPublicity offers several benefits. There are not costs for message time or space. An ad in prime-time television may cost $250,000 to $5000,000 or more per minute, whereas a five-minute report on a network newscast would not cost anything. However, there are costs for news releases, a publicity department, and other items. As with advertising, publicity reaches a mass audience. Within a short time, new products or company policies are widely known.

Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than to ads. For example, Women's Wear Daily has both fashion reports and advertisements. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials during a half-hour television program or hundreds of ads in a magazine. Feature stories are much fewer in number and stand out clearly.

职称英语综合B类在难度上属于中级水平，报考人数相对来说也是比较多的，所以，想要参加考试的小伙伴如果不知道从何下手开始复习，那就来看看今天的教材分享吧，所选内容都是一些很基础的阅读部分，相信会对你产生很大帮助。想要了解更多资讯点击坦途网职称英语考试频道，我们一直为你更新。