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2018下半年BEC高级商务英语写作精彩范文1

2018年09月19日 11:52:47来源:商务英语考试网
导读:2018下半年BEC考试在11月份就要举行了,小伙伴们都在复习阶段吧,今天小编针对作文的训练整理了一些商务英语考试作文范文,在作文上还需下工夫的同学可以过来看看啦。在阅读范文时一定要剖析解句,不要范范而读哦!

>>商务英语:2018下半年BEC商务英语写作精彩范文1

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下面是小编为你整理的内容。

网站改造建议

PROPOSAL ON WAYS TO IMPROVE XYZ’S WEBSITE

NOVEMBER 2002

The proposal aims to set out various ways and possibilities available in order to improve our website.

A SWOT Analysis

As a result of a SWOT analysis, the following points summarise our main findings.

Strengths

· We were the first major company in one sector to set up a website

· We benefit from a very high rate of brand recognition and therefore internet users remember or find our site easily through search engines.

Weaknesses

· Our of date: Despite being the innovators when launching our website, the information provided online is, in many cases, out of date (prices, phone numbers)

· Not user friendly. The structure of our paper is very rigid, potential customers cannot, do not have freedom of movement.

· No online purchase facility available.

B Suggestions and Recommendations

It was felt that in order to remain ahead of our competitors we should carry out some of the following improvements.

· A more user friendly website allowing the user to have more freedom. Then, surveys have shown that such facility increase sales.

· Regular update of the information and services available.

Such update will encourage our clients to consult our paper regularly and to keep them inform on any specific sale.

· Online purchase facility.

It was felt that this facility is now a must-have for every big company.

Such facility will also enable us to collect precious data which imported into our database will be a good marketing tool.

By doing so we should be able to keep our clients informed when we have sales on their favourite purchase.

· Online Newsletter

Again, the use of our database could improve significantly our customer communication – such newsletter could be produced on q quaterly basis.

· FAQ A frequent Ask Questions should be instaured

C Benefits of such improvements

Most benefits have been explained above however, we recommend strongly to carry out such improvements as soon as possible.

This might be possible either by training our in-house marketing team on website production and management or either by contracting a web designer specialist. We would like to highlight the fact that although e-mail marketing is a very powerfull tool, we must keep up to date with any legislation regarding data protection.

商务英语考试作文是试卷中十分重要的内容,作文的考察能力更偏向于整体的英语能力,不紧要词汇积累丰富,语法掌握明确,还要思维逻辑清晰,要求语言通畅,表述简介,清晰明了。多联系英语作文的写作,对于工作中需要处理英文资料的内容也会起到很大的帮助。想要了解更多内容可以关注坦途网商务英语考试频道,我们一直为你更新!

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